A curated network of 190+ retail partners
Why employers choose Kindo
The benefit that
pays for itself.
Value that far exceeds the cost
Thanks to our retail partner network, every pound you spend creates multiples in real value for your employee — a return ratio no traditional benefit can match.
Retain parents who'd otherwise leave
15% of UK parents quit over childcare costs last year. Kindo gives them a direct financial reason to stay.
Zero HR overhead. Genuinely.
Share one code. No payroll integration, no platform setup, no contracts. Employees self-enrol in under two minutes.
Every pound goes to someone who needs it
Only parents of nursery-age children use it. No wasted budget on benefits your staff will ignore.
Signal that you're a family-first employer
Display the Kindo Family Employer badge on your careers page, job listings, and comms.
Full visibility, always
See exactly how many parents are enrolled, total cashback earned, and engagement — all in your employer dashboard.
Why Kindo is different
Parent support at work
needed a reset.
We built it.
Nursery fees average £14,000 a year per child, yet most employer childcare benefits are invisible, expensive, or too complicated to bother with.
The old way
- HR-heavy setup with payroll integrations
- Hidden pricing and complicated billing
- Parents can't see a real benefit each month
- You pay whether employees use it or not
Kindo Family
- Share one code. Done. Zero admin ever.
- Flat price per enrolled parent. No surprises.
- Parents see exact cashback in the app, every month.
- Pay only for parents who actually sign up.
How it works
One code.
Zero admin.
Register & choose your plan
Sign up, pick 3%, 5% or 10% cashback. We generate a unique KIN-XXXX code for your company. Two minutes.
Share the code with your team
Drop it in Slack, your benefits portal, or onboarding pack. Your job is done.
Employees self-enrol instantly
They enter the code in the free Kindo app under Account → Join Employer Program. Done in under two minutes.
Pay only for who signs up
Billed per enrolled parent, per month. No minimum headcount, no lock-in, no wasted spend.
Transparent pricing
No hidden costs.
Ever.
You pay a flat rate per enrolled parent. That's the whole bill. No setup fees, no platform fees, no surprises.
The numbers
Smarter than a
pay rise.
A pay rise costs more than its face value once employer NI is factored in. Kindo delivers equivalent financial relief to your employees, tax-free, at a lower gross cost to your business.
There are no payroll changes required. The benefit is fully corporation tax deductible.
Your employees receive more value than it costs you to provide it. That's rarely true of any other benefit.
equivalent value
£120/mo
*After 20% income tax + 8% employee NI. Kindo cashback is not subject to income tax. Employer NI savings based on basic rate taxpayer. Based on 2025/26 UK rates.
FAQ